When shopping online, it’s easy for a shopper to fall in love with a specific piece of clothing that fits perfectly on the model. But then the doubts creep in: how is it going to look on me? Is it going to be too small or maybe too big?
Fashion ecommerce managers are very aware of the so-called “sizing problem” and, above all, the hesitation it causes online shoppers.
But there is a way out: providing your customers with as much sizing guidance as needed, be it through a size recommender or through a more traditional size chart.
In this article, we are going to explain how to create women’s size charts for tops and bottoms. Please keep in mind that this guide is generic and sizes may vary by manufacturer, model or season. The style, fabric and workmanship of the garment may also affect the fit of the item.
Women’s size chart – Tops
When it comes to creating a size chart for women’s tops, the measurements that you need to include might differ depending on the style and fit of each apparel item.
For example, a size chart for a fitted dress shirt might include measurements such as bicep circumference and shoulder width, which are less relevant for a normal shirt.
If you need to be as detailed as possible, you can refer to our indications on how to measure, which include several measurement points for both tops and bottoms.
In the example below, we are going to focus on the most used measurements for tops to include in your women’s size chart. These are:
Chest circumference: the circumference of the chest, measured at the widest point.
Waist circumference: the circumference of the waist, measured at the narrowest point of the trunk.
Keep in mind that your shopper will likely consider their body measurements, therefore it makes sense to use body measurements for your size chart as well, instead of finished garment measurements.
Women’s size chart – Bottoms
As previously mentioned when discussing top garments, also bottoms can need different types of measurements to be displayed in your size chart.
You can find a full description of measurements for bottom garments in this article.
In this section, we are going to highlight the most common measurements used to create a women’s size chart for bottoms. They are:
Waist circumference: the circumference of the waist, measured at the narrowest point of the trunk.
Hip circumference: the circumference of the hips, taken at the height of the maximum projection of the buttocks.
Inseam: the length of the leg, taken from the crotch until the ankle.
Tips for creating Women’s size charts for clothing
- Make sure you use as many measurement points as needed. The more indications your shoppers get, the more likely they are to convert and come back to your fashion ecommerce.
- If you run a multi-language store, make sure you use a well-thought conversion unit size chart.
- Use body measurements, as your shoppers will likely use those. In case you need to use finished garment measurements, make it clear in your product pages.
Building size charts with Sizefox
Size charts can be helpful, but a size recommender can be even more useful to your customers in choosing the right size.
Sizefox offers both options, and can be used as a Shopify size chart creation tool and as a size recommender; Sizefox has a 15-minutes set up, an intuitive interface and, above all, is distributed free of charge.
Try Sizefox for free
