Marketing to Gen Z: The future of Online Shopping
Gen Z customers aren’t just shopping, they’re buying with a purpose. Here’s a guide on how to market your fashion brand to the new generation of shoppers
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Get Ready for Black Friday
Get ready for Black Friday. Read a few tips to help you prepare for Black Friday. Find quick wins before the rush, helping you with conversion and return optimisation.
Ecommerce trends in 2022
Ecommerce trends in 2022 show how shoppers are picking up new habits that are here to stay. The situation caused by the COVID-19 pandemic changed
Data-driven brand strategies, with Zalando and Karl Lagerfeld
Can data bring a human touch to e-commerce? Spoiler: yes, it can.