Creating a dress size chart for your fashion ecommerce means deciding first of all which kind of measurements you will use in it. Even though it might be easier for a manufacturer to use finished garment measurements, you need to keep in mind that your potential clients will most likely consider their own body measurements when shopping online. You can refer to this article if you need details on how to take body measurements for a dress.
In case you only have finished garment measurements available, make sure to specify it in your size chart.
Another thing to keep in mind,when distributing in different countries, is that your potential clients will need a conversion chart with their local measurements for the products in your fashion store.
Women’s Dress Size Chart
The basic measurements to add in a women’s dress chart are the following:
Chest circumference: circumference of the chest taken with a measurement tape parallel to the floor at the point of maximum width of the chest.
Waist circumference: again taken with the tape parallel to the floor, at the narrowest point of the trunk.
Hips circumference: measurements taken at the point of maximum projection of the buttocks, keeping the tape parallel to the floor.
As with pants, you will need to define the length of each item. You can then add the length directly in the same chart, or create a separate chart just for this specific measurement.
In the below size chart, created with Sizefox, you can see an overview of the basic dress measurements.
Dress secondary measurements
Depending on the model you are selling, you will need to add more measurements to the size chart.
Here a list of the secondary measurements that you might want to take in consideration:
Collar width and collar depth: be it a flat, stand or a roll collar, if your garment has a collar, you need to specify both its width and depth.
Armhole length: to guarantee perfect comfort during movements, and especially important for items made of non-stretchable materials.
Dress total length: not all your buyers will have the same proportions of your models! Make sure to add the total length of the dress to help your shoppers understand how the dress will fit them.
Tips for creating a Dress size chart
- Add as many measurements as possible, to provide your shoppers with clear indications about the item. If you offer your dress in different lengths for each size, add a secondary size chart.
- If your fashion ecommerce is targeting different countries, make sure to always use a conversion size chart with the local measurements.
- Always specify if the measurements added to the size chart refer to body or finished garment measurements, and if they are expressed in inches or centimeters.
Creating a Dress size chart with Sizefox
To support your potential shoppers choosing the right size, Sizefox allows you to quickly and easily create sleek Shopify size charts for your product pages.
Sizefox can also be used as a full-fledged sizing solution, to offer size recommendations based on the inputs of the shopper.
With no associated costs, Sizefox has an intuitive interface and a 15-minutes integration time.
Try Sizefox for free