When it comes to e-commerce, Shopify occupies a particularly important place among platform providers. As of today, about 30% of all e-commerce shops in the US are built with Shopify.
The platform itself offers a wide variety of apps in its own App Store that can help you increase sales on Shopify.
But with so much choice, what is the best place to start? In this article, we present what we consider to be the best Shopify apps to increase sales in 2022.
Best Shopify App for email marketing and push notifications
Email marketing is still the most efficient marketing channel to increase sales, in Shopify and across online stores in general, and our top pick for Shopify shops is Klaviyo.
The reason? It’s simple, this is a tool designed specifically for e-commerce stores, which makes it a great choice for any Shopify shop owner.
Klaviyo offers robust marketing automation features, as well as conversion-optimized email templates. If you prefer creating your own templates, the email builder tool uses a drag-and-drop interface, so you can easily add different blocks to your email campaigns and automations.
The same goes for automations, which you can create from scratch or by using the pre-built automation workflows. In addition, it automatically syncs customer data, so you can send personalized shopping and product recommendations at the right time.
Klaviyo also offers the ability to use segments to target your Facebook ad campaigns, which you can link to specific signup forms and integrate them seamlessly with your Shopify store.
Free – up to 250 email contacts or 50 SMS contacts
$20/month – up to 500 email contacts
$5/month – up to 150 SMS contacts
Best Shopify App for conversion optimization
Conversion optimization is no doubt the cheapest way to increase your Shopify sales. And nobody does it better than OptinMonster.
Just one single app to: get more email subscribers, reduce shopping cart abandonment and increase sales and conversion rates.
It works seamlessly with Shopify and has 1-click integrations for all major email marketing services and CRM software.
You can create several dynamic campaigns such as floating alert bar, pop-ups, sliding scroll boxes or even gamified campaigns with “spinning wheels” to win discounts.
OptinMonster comes with dozens of pre-built templates that are proven to increase conversions, but you can also use the drag-and-drop builder to customize any design to your needs.
We especially like the powerful personalization and targeting rules to display the right offer to the right person at the right time.
But it goes way beyond that. Here are some more powerful features:
• Integrate with your favorite email marketing, content management and CRM platforms to automate your business.
• Pre-built product pages, customizable with drag and drop – no code needed.
• Reduce cart abandonment by using Exit-Intent® or InactivitySensor ™ technology, collecting email addresses or displaying an offer just before visitors leave your site.
• Increase sales and conversions with the Spin A Wheel interactive campaign.
• Behavior Automation – to display targeted promotions such as free shipping banners, sales and more based on referral source, geographic location, previous site behavior, user device, etc.
• Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
Price: From $9/month to $49/month.
Best Shopify App for Upsell and Cross sell
Combining your catalog data with consumers’ web-based shopping behaviors, Personalizer by Limespot delivers real-time, AI-driven recommendations to each one of your customers.
This results in highly relevant sales recommendations that are more likely to convince customers to purchase more and more often, ultimately increasing your sales.
Features include a native visual editor, user curation options and A/B/multivariate testing. The cherry on the top is the powerful audience segments creation tool, based on Browsing History, Purchase Patterns, Referrals, URLs, UTM Params, Device, Location, etc.
In terms of recommendations, you can pick between 12 options:
• Most Popular
• You May Like
• Recently Viewed
• New Arrivals
• Featured Collection
• Bought together
• Related Items
Price: From $10 per month.
ReConvert by Stylio Apps, ranked #1 Shopify Upsell App on the App Store, works a bit differently. Instead of up and cross-selling within the website, they focus on adding offers in the “Thank You” page.
This way, not only you get another chance to re-engage with the user, but you do it in a way that does not disrupt the original purchase flow.
With the drag-and-drop editor, you can make relevant product recommendations that encourage your customers to modify their order after purchase and add additional products.
Features include a reorder button, review integration and comprehensive analytics dashboard.
Price: Free up to 50 monthly store orders.
Best Shopify App for product reviews
Loox is one of the most popular product review apps on Shopify App Store (and one of the best Shopify apps for clothing stores altogether), with over 7500 reviews and an excellent 4.9 / 5 rating.
The app allows you to create beautiful and visually appealing customer review sections on your product page.
You can also choose to publish these reviews in your cart, on a dedicated landing page, or display them in a sidebar, pop-up window or carousel. All mobile-friendly & 100% responsive, of course.
With Loox, Shopify shop owners can send automated emails to customers asking them to review the product they just purchased. You can also offer discounts to users in exchange for reviews.
Price: starts at $9.99 per month.
Best Shopify App for Size Recommendations
If you sell clothing, Sizefox is a must-have. Amongst the best apps to increase sales, Sizefox enhances the shopping experience by adding a powerful size recommender and customizable size charts to your product pages.
The size recommender calculates the best fit based on several parameters input by the shopper, therefore increasing trust, conversion rates, reducing returns and eventually increasing sales in your Shopify fashion shop. On top of this, Sizefox is a free App.
Best Shopify App for Social Media
With Shopify Facebook Store you can easily sell your products directly from your Facebook and Instagram page.
This is great for increasing sales, while also keeping a high engagement from your page’s followers on your social network. Social proof is probably one of your best bets when it comes to increasing conversion rates.
With this integration, your Instagram and Facebook followers will be able to view, buy and share any of the products you choose directly on the page, without having to leave their social media page, turning shopping into a seamless experience.
No need to say, this is a great solution to engage with your shoppers and drive sales.
Bonus: you can even set up a ‘Like gate’ option that forces people to ‘Like’ your page before they can access your products.
Best Shopify App for Inventory management
Any Shopify business that wants to generate profits, increase sales and deliver great experiences must keep track of its inventory. It’s vital to be able to see everything from order status to stock levels across all sales channels.
Shopify itself offers some basic functionality to track and adjust inventory information, including a complete history of inventory information for up to 90 days.
However, there are limitations to what you can do with Shopify on your own. That’s where inventory management apps come in.
Our top pick is Shopventory Inventory. It can be used to manage inventory through multiple channels, and the app allows you to automatically place orders when inventory is low, so you never run out of a specific product.
Its greatest value probably lies in the highly dynamic analytics tools, which help you get relevant findings such as seasonal sales trends, calculate profits and even offer alerts on how to cut costs and increase profits on certain products.
A feature we particularly like is the “Dead Inventory Report” – which helps you find the items that do not sell and quickly remove them from your offer. A great way to optimize your “shelf space”, let your shoppers focus on your strongest items, and increase revenue in your Shopify shop.
Price: plans start at $99 per month, with a 30-days trial period.
Best Shopify App for Payments
Our favorite is Klarna, mostly because it gives customers access to a “buy now pay later” structure which can do wonders for increasing your Average Order Value. This means you can still get the money you need, but instead of paying within a few business days, your customers spread out the cost of an item in installments.
This option is especially useful for businesses that sell expensive products that many customers might consider “high risk.” You can reduce the overall cost of the initial investment and instead make it easier for your customers to get what they want gradually.
Price: Klarna charges from a minimum of $0.30 transaction fee.
Best Shopify App for Referral Programs
With great reviews on both Shopify App Store and Capterra, Referral Candy is probably the quickest and most effective way to turn your customers into brand advocates.
It’s quite easy to set up and it allows you to completely automate the whole referral and reward process.
When a shopper completes a purchase, the app will send an email with a discount code, which the shopper can then forward to their friends. When their friends make a purchase from the shop, they will get a discount, and their referrers will receive a referral bonus. Affiliate marketing at its best, with the plus of the social proof!
With ReferralCandy, merchants can customize their rewards: for example, you can offer gifts, cash rewards, or in-store discounts.
The app can easily be integrated with the most popular e-commerce platforms (not only Shopify, but also Magento, BigCommerce, etc.) and with marketing tools such as Mailchimp, Google Analytics, and many others.
On top of that, their customer support is particularly applauded by their merchants, which is immensely valuable.
Best Shopify App for Live Chat
Once upon a time, shoppers had the patience to write an email to your customer support and to patiently wait for feedback. Those times are long gone – shoppers, especially those browsing your store from mobile devices, expect immediate responses. That’s when live chats became indispensable.
Most live chat apps are full-fledged help desk software, complete with ticketing systems and analytics. Many offer a message filtering function and allow merchants to match chat window design to their own website look and feel.
Our pick for 2022 is Tidio Chat. This is a cloud-based live chat platform suitable for Shopify stores (and BigCommerce, Prestashop, Wix, WordPress, and many more).
It is compatible with mobile devices, which ensures that shoppers won’t have any issues engaging with the chat box even on smaller screens. It offers support for over 140 languages. The chat box interface is highly customizable to match the design of your store.
Some features we love:
- Dozens of automations and bot templates.
- Multichannel communication in one place (live chat, email, Messenger, Instagram).
- The option to see what your visitor is typing in real time (i.e. before they actually enter the final message. This is an amazing time-saving feature!).
- Support available 24 hours a day, 5 days a week.
Price: Free plan, plus paid plans from 19 USD/month
Best Shopify App for Countdown Timer
A smart and quick way to increase sales is to add a countdown timer for your Shopify shop.
Adding a sense of urgency to your offers and discounts tends to have a positive impact on conversion rates and reduces shopping cart abandonment. Countdown timers are in fact a good way to push shoppers to purchase on the spot by leveraging their fear of missing out on a specific deal.
Here at Sizefox, we particularly like Countdown Timer Bar by Hextom. Why? To name a few reasons: targeting, flexibility, customization.
The app offers an impressive range of targeting options, from geography, language, to behavioral targeting. For each segment, you can create and kickstart a specific campaign with a quick and easy set up.
The level of flexibility of the tool is impressive – the same goes for various design customizations allowed. On top of that, the app comes with plenty of season-specific designs, which will save merchants lots of time. They do offer a free option, and a paid one if you need even more features and flexibility.
Last but not least, Hexon offers several great apps for Shopify stores, all of them with impressive ratings. What’s not to like?
Price: free basic option, with paid plan at 8.25USD/month
Best Shopify App to Create Quizzes
Ever heard of gamification? It works great in engaging with your customers, fidelizing them, and getting to know them better.
With Jebbit, you can create engaging quizzes, surveys, and games for your shoppers, distribute them through your website, your emails, or your social channels.
Jebbit can be integrated with the most popular marketing tools from Mailchimp to Hubspot and offers 50+ pre-built templates to start engaging your customers in no time.
A strong analytics dashboard helps you understand how your shoppers react to each campaign, and thereby helps you optimize your campaigns.
As a cherry on top, you can capture first-party data and use it afterward to retarget your users with laser-focused campaigns.
Price: free basic option, plus paid plans from 49 USD/month.
With such a range of options to choose from, the good news is that you shouldn’t have too much trouble finding the best apps to increase sales in your Shopify shop.
Both small and large businesses can quickly enable one-click integrations through a variety of Plugins and Widgets. All you have to do is make sure to keep track of data and to extensively A/B test every change you make in your e-commerce.
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